i/Instagrate.me

Domain discovery control plane

Agentic SEO for your domain.

Instagrate.me shows what AI agents, crawlers, identity clients, security tools, and SaaS integrations are trying to discover, then helps you publish the machine-readable metadata they need.

Prototype scan uses sample data.No ranking guarantees.
instagrate.me scan example.com

Agent Visibility Score

64/100

Good crawlability, weak agent actionability.

/.well-known/mcp.json

missing

Agents requested an MCP manifest 441 times, but no manifest exists.

/llms.txt

missing

AI crawlers requested an LLM guidance file, but the domain does not publish one.

/.well-known/auth.md

missing

Auth-policy discovery was requested, but no human-readable auth policy exists.

Machine discovery report

Your domain already speaks to machines.

The problem is that signals are scattered across DNS, HTTP headers, app code, static files, SaaS dashboards, crawler policies, and emerging agent conventions. When those signals are missing or wrong, agents guess.

Agent Visibility Score

64 / 100

Good crawlability, weak agent actionability.

Discovery Demand

36,373

Machine-discovery requests in the last 30 days.

Publish /llms.txt

high impact

Give AI systems a concise guide to canonical docs, product pages, and usage policy.

Effort: low

Add an MCP manifest or explicit no-action policy

high impact

Clarify whether agents can discover tools, resources, or workflows for this domain.

Effort: medium

Fix OpenAPI content negotiation

high impact

Serve valid JSON with the correct content type so agents and API clients can parse it.

Effort: low

Generate machine-readable brand truth

medium impact

Publish canonical product, pricing, support, security, and policy facts to reduce agent hallucination.

Effort: medium

Why agentic SEO is different

Search pages are not the same as agent capabilities.

Traditional SEO
Agentic SEO
Pages
Capabilities
Keywords
Canonical facts
Ranking
Trust and actionability
Crawlers
Agents and tool clients
SERP clicks
Answers, citations, and actions
Sitemap
Sitemap + llms.txt + .well-known + OpenAPI + MCP
Page analytics
Discovery analytics

What Instagrate.me manages

A governed discovery layer for the whole domain surface.

Scan what exists, see what machines are requesting, publish the right metadata, delegate specific endpoints to vendors, and monitor drift over time.

.well-known

Stop letting auth, federation, security, mobile app links, and agent discovery files drift across app code, static hosting, and vendor dashboards.

/.well-known/security.txt
/.well-known/openid-configuration
/.well-known/webfinger
/.well-known/change-password
/.well-known/assetlinks.json
/.well-known/apple-app-site-association

Agent discovery

Publish the surfaces agents need to understand, cite, and act on your domain.

/llms.txt
/llms-full.txt
/.well-known/mcp.json
/openapi.json
/ask
/mcp

Machine-readable brand truth

Reduce hallucinated business facts by publishing a canonical machine-readable profile.

Canonical company description
Product categories
Docs URL
Pricing URL
Support URL
Security contact

Integration delegation

Let trusted vendors manage specific discovery endpoints without giving them broad control over your origin.

Auth providers
Mobile app vendors
Security platforms
SaaS integrations
Customer-domain platforms
Agent platforms

Discovery analytics

See what machines think your domain might be capable of.

Requester identity
Missing paths
API probes
Policy drift
Stale metadata
Emerging standards

Discovery analytics

Discovery traffic is intentful.

A request to /.well-known/openid-configuration means someone thinks you may be an identity provider. A request to /.well-known/mcp.json means an agent is looking for tool metadata. A request to /llms.txt means an AI system wants guidance.

/docs

AI crawler / trend up

21,880

/pricing

AI crawler / trend up

9,202

/llms.txt

AI crawler / trend up

2,104

/.well-known/security.txt

security scanner / trend flat

1,944

/openapi.json

unknown automation / trend up

802

/.well-known/mcp.json

AI crawler / trend up

441

What agents see

Likely agent summary for example.com

Example.com appears to be a B2B SaaS company offering workflow automation tools.

company Identityhigh
product Categorymedium
pricinglow
api Availabilitylow
security Contacthigh
agent Actionslow

Likely hallucination risks

Pricing tier namesAPI availabilitySupported integrationsWhether commercial AI crawling is allowedWhether users can ask agents to perform account actions

Product modules

From scanner wedge to metadata operations.

15+ surfaces

Agent Visibility Scanner

Scores missing signals, conflicting facts, crawler access gaps, and agent actionability across the domain.

30d intent

Domain Discovery Analytics

Turns requests to llms.txt, OpenAPI, auth discovery, MCP hints, and policy files into operational intelligence.

edge served

Metadata Publisher

Publishes governed edge metadata with validation, content types, preview, cache policy, history, and rollback.

path scoped

Vendor Delegation

Lets an identity, security, mobile, or SaaS vendor manage only the endpoint it owns, under constraints.

Cloudflare integration

Why Cloudflare should own domain discovery

Cloudflare already terminates the request, hosts the DNS, manages TLS, classifies bots, routes traffic at the edge, and sells security, performance, and developer infrastructure. Domain discovery is the missing product layer between DNS and application code.

Cloudflare controls who gets in. Instagrate.me tells approved agents what they can understand and do.

Serve it at the edge.
Validate it continuously.
Delegate it safely.
Observe who uses it.
Connect it to bot, crawler, agent, and Access policy.
Feed Radar-style trend intelligence.

Market opportunity

Start with the wedge, expand into domain intelligence.

Do not promise ranking in AI answers. Promise legibility, correctness, governance, analytics, and actionability.

.well-known management

$10M-$50M

Useful, but likely expected as a bundled feature unless paired with analytics, delegation, and governance.

Domain metadata operations

$100M-$300M

Valuable to SaaS platforms, enterprises, security teams, identity teams, mobile teams, and developer platforms.

Agentic SEO and domain discovery intelligence

$300M-$1B+

If agents become a major web interface, businesses will pay to control how agents discover, cite, access, and act.

FAQ

Operationalizing what agents already probe.

Is this just .well-known hosting?

.well-known is the wedge. Instagrate.me manages the broader machine-readable domain surface: llms.txt, structured data, OpenAPI, MCP hints, crawler policy, brand facts, auth metadata, mobile app links, security contacts, and vendor delegation.

Is this AI SEO?

Yes, but not in the spammy sense. Instagrate.me does not promise ranking. It helps agents correctly discover, understand, cite, and act on your domain.

Why would Cloudflare care?

Cloudflare already operates DNS, TLS, routing, Workers, Bot Management, Access, analytics, and crawler-control products. Domain discovery is a natural product layer across those primitives.

Does this need a new standard?

No. The wedge is operationalizing existing and emerging conventions. A new manifest can come later after real-world usage data shows what is needed.

Ready for review

Generate machine-readable brand truth.

View example report